Coolors
AI color palette generator
Designers and developers who need fast, accessible color palette generation
Founded 2014 · Italy
Good Fit If You're...
Choosing a color scheme for a new website or app
Designers and developers starting a project who need a harmonious, accessible color palette. Coolors generates options instantly and checks contrast ratios for WCAG compliance.
Extracting brand colors from an existing image
Teams that have a mood board or reference photo and need to pull exact hex values from it. Upload an image and Coolors extracts a matching palette automatically.
Exploring color trends and community palettes
Designers looking for inspiration by browsing thousands of curated palettes created by the community. Filter by color, style, or popularity to find starting points.
Standardizing colors across a design team
Teams that need a shared color library. Coolors lets you save, organize, and export palettes as CSS, SCSS, SVG, or PDF for consistent use across projects.
Pricing
| Plan | Price | Credits |
|---|---|---|
| Free | $0 | Generate palettes up to 5 colors, Access to 10K+ community color schemes, Save up to 10 palettes |
| ProPopular | $5/mo | — |
Hidden costs to be aware of:
- Free tier includes ads and promotional banners
- Some advanced tools like AI Color Bot are Pro-only
Pricing last verified: 2026-04-04
Strengths & Limitations
Strengths
- +Extremely fast spacebar-driven palette generation with instant results
- +AI Color Bot suggests harmonious palettes from natural language descriptions
- +Extract palettes from uploaded photos automatically
- +Built-in contrast checker, gradient maker, and palette visualization on mockups
Limitations
- -Free tier limited to 5-color palettes and 10 saved palettes
- -AI suggestions can be hit-or-miss — results should be manually verified
- -Aggressive cookie prompts and upsell banners on free tier
- -Limited to color work — no broader design capabilities
How It Compares
Similar Tools
Direct link — no affiliate relationship
Last updated: 2026-04-04